Mobile Tech FTW
When analyzing technology trends for the next 2 – 5 years, the biggest trend is small. Mobile technology.
We’ve been getting smaller and faster for many years, but 2016 marked a turning point. It was the first time mobile access of the Internet surpassed traditional desktop access. Mobile access from mobile phones and tablets is the fastest growing segment of internet usage. We are becoming a world immersed in the virtual, leading our digital lives on small 5 inch – 10 inch screens.
As business professionals, this trend affects us in two big ways.
1. Our customers are mobile.
2. We ourselves are mobile.
Our Customers Are Mobile
For the last few years, the mantra in web design has been “mobile responsive.” This phrase describes a website that automatically adjusts for different screen sizes. However, the vast majority of web design still targets a large, high resolution screen like the one the web designer is using.
I recommend a different approach – a “mobile first” approach.
Design your site around a smaller screen, like a 10 inch tablet. Ensure the graphics and fonts work well on the smaller screen. Using a mobile responsive design will ensure that the site will continue to scale both up and down in size, but starting with a design that is mobile optimized will mean a cleaner experience for the 51% (and growing) who access sites from mobile devices. Continue to test your site on multiple screen sizes using tools like Screenfly, but design the site around a smaller format screen. Those who use the 22 inch monitor will still be happy with the simple design.
We Are Mobile
One of the reasons that mobile is taking over the internet is … us. We are using our iPhones, Androids, Samsungs, iPads, and tablets more frequently. While one reason is certainly convenience, a more subtle reason is capability. The iPhone 7 is like a desktop in your pocket. It has a 2.34 GHz dual-core A10 CPU. This is desktop processor like speeds. Many formerly desktop-only apps are being ported to iOS and Android.
The capabilities of mobile phones and tablets are exceeding most people’s daily need.
Most people spend their day in mundane tasks like email, browsing, social media, and office productivity tools like Microsoft Word and Excel. These daily tasks are easily completed using a tablet or even smart phone.
I am already 100% mobile. I run my speaking and consulting business on an iPad Pro 9.7, supported by an iPhone 7. I’m prepared for the future because I am already living it.
Are you prepared?
I have a free white paper on The Mobile Mindset Formula, along with the Top 10 Must-have Mobile Apps on my site at https://mobilitymasterclass.com/. I’m also holding a free webinar on February 9th, 2017, about using the iPad as a primary productivity tool. Details will be posted at Mobility Masterclass and emailed to those who have signed up for information.